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2013年10月9日,拉芳家化2013~2014年度全国经销商会议在广州召开,中央电视台广告经营管理中心主任何海明一行参会。集团副总裁吴景璇在致辞中说:“经济复苏,政策利好,将迎来本土日化行业的第二个春天,对于快速消费品来说,电视媒体仍然是主流媒体。”吴景璇分析,中国是目前世界上洗发水销售量最高的国家,洗护发产品市场规模2012年达到340亿元。与此同时,洗护发品牌投放广告的数量在减少,能够投放广告的都是大品牌。
On October 9, 2013, Lafarge Jialization held a national dealer conference in Guangzhou from 2013 to 2014. He Haiming, director of the CCTV advertising operation and management center, attended the meeting. Group Vice President Wu Jingxuan said in his speech: “Economic recovery, favorable policies, will usher in the second day of the local cosmetic industry, for fast moving consumer goods, the television media is still the mainstream media.” Wu Jingxuan analysis, China is In the world where shampoo sales volume is the highest in the world, the market scale of hair care products reached 34 billion yuan in 2012. In the meantime, the number of brands laundered by the shampoo brands is declining and big brands are the ones that can serve ads.