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群众文化的创造主体是人民群众,是群众为了满足自身的需要而进行的一种艺术性的活动。群众文化有着多种功能,其中以群众的自我教育、自我学习以及掌握文化等为主。从本质上说,群众文化活动是一种历史现象,具有一定的时代价值,能够对人民群众的思想和文化等方面起到一定的促进作用,满足了人的全面发展。群众文化活动是一种动态化的流程。本文主要通过对群众文化活动的时代价值和管理创新方面进行了深入地介绍,旨在对群众文化活动有着更加深入的了解。
The main body of mass culture is the masses of the people, an artistic activity carried out by the masses to meet their own needs. The mass culture has many functions, among which the mass self-education, self-learning and mastering culture are the main features. In essence, mass cultural activities are a historical phenomenon, have a certain value of the times, play a certain role in promoting the people’s ideology and culture, and meet the all-round development of the people. Mass cultural activities are a dynamic process. This article mainly introduces the times value and management innovation of mass cultural activities in order to have a more in-depth understanding of mass cultural activities.