市场观是现代企业最根本的经营价值观。市场经济是以市场为导向的,离开了市场,市场经济的命源也就不复存在了。市场的得失将决定企业的生死存亡,它可以使企业和经营者成为巨大财富和经营资本的拥有者,也可以使企业和经营者一败涂地,甚至陷入万劫不复之地。因而确立新型市场观念,是现代企业走名牌之路的先行官。市场观是一种新型的企业经营哲学。这种观念是 Market concept is the most fundamental business value of modern enterprises. Market economy is market-oriented, leaving the market, the source of life in the market economy will cease to exist. Gains and losses of the market will determine the survival of the business, it can make businesses and managers become the owner of huge wealth and operating capital, but also make enterprises and operators fail, or even plundered. Thus establishing a new concept of the market is a pioneer of modern enterprises to take the brand name road. Market concept is a new type of business philosophy. This concept is