公共关系随着改革开放的大潮一阵风似地在我们神州大地刮过,现在的人们似乎很少在谈及什么是公共关系,而且它已不再是一个很时髦的话题。然而它的生命力恰恰不是在于它的儿个时髦的观点上,而是它能使各项工作和事业最大限度地谋求自身发展的一项重要手段。它具有很强的实用性,它的理论涵盖的范围广,其内涵也极其丰富,它是社会学、心理学、美学、新闻学、传播学、管理学、广告学、舆论学、信息论、系统论等学科综合运用到实际中的一种艺术。它与现实的庸俗的“关系学”并不是一回事。它是一 Public Relations With the tide of reform and opening up a gust of wind scraping across China, people nowadays seem to seldom talk about what is public relations, and it is no longer a very fashionable topic. However, its vitality lies not just in its fashionable thinking, but rather as an important means by which every work and career can maximize its own development. It is very practical, its theory covers a wide range of its content is extremely rich, it is the sociology, psychology, aesthetics, journalism, communication, management, advertising, public opinion, information theory, system On the comprehensive application of other disciplines to practice a kind of art. It is not the same thing as the real vulgar “relationship”. It is one