实行制播分离是电视传媒产业化运作的一个重要标志,目的是引入新的机制,刺激和提高电视节目的创作水平。但是,凡事有利就有弊,制播分离的实现,势必会造成播出机构与制作机构之间的矛盾,尤其是在节目收购的问题上,分歧在所难免。要解决好这个矛盾,就必须建立一套新的节目评估体 Separation of production and broadcasting is an important symbol of the industrialization of television media. Its purpose is to introduce new mechanisms to stimulate and enhance the creative level of television programs. However, everything is good and there are disadvantages. The realization of the separation of broadcasting and broadcasting will inevitably lead to conflicts between the broadcasters and the production agencies. In particular, the issue of program acquisition is inevitable. To solve this contradiction, we must establish a new program evaluation body