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文化固本是在文化全球化、文化本土化进程中,发展民族文化产业、传播民族文化意识的根基。本文以《功夫熊猫》为出发点,探讨这部电影的真实内涵,挖掘美国在文化传播过程中借用电影产业以达到“文化美国化”、“文化本土化”的目的。从而得出,如果想在全球化的竞争中保留自己的文化原味,传播本族文化精髓,就首先要做到文化固本,继而才能在国际传播过程中发展更加广阔的空间。
Culture is a solid foundation in the process of cultural globalization and cultural localization, developing national cultural industries and spreading the awareness of national culture. This article takes “Kung Fu Panda” as the starting point, explores the true connotation of this film, and explores the purpose of borrowing the film industry from the United States in the process of cultural dissemination in order to achieve “cultural Americanization” and “cultural localization.” It follows that if we want to retain our own culture in the global competition and spread the essence of our own culture, we must first of all make efforts to consolidate the culture and then develop a broader space in the process of international dissemination.