世界上没有一成不变的东西,产品定位也是这样。企业必须适时调整产品定位策略,以适应环境变化的需要。当企业发现目标消费群的主要关注焦点在于产品功能,而非价格和服务等方面时,应以创新功能为再定位的诉求重点。功能再定位有以下几种方式: 一、功能概念再定位 产品功能从本质上来说,就是产品的使用价值,亦即顾客经由产品的使用、消费所得到的基 There is no immutable thing in the world, as is the product positioning. Enterprises must timely adjust product positioning strategy to adapt to the changing needs of the environment. When enterprises find that the main focus of the target consumer group is product function rather than price and service, the innovation function should be the focus of reorientation. Function repositioning in the following ways: First, the functional concept of re-positioning Product functions essentially, is the use of the product value, that is, customers through the use of products, consumption of the base