汉字是记录汉语的文字,是中华民族语言文字的一种,也是我国应用最广泛的文字。汉字保存初民悠远记忆的历史性、纯粹性,具有其他文献不可替代的价值。这种文字对中国文化的记录和表现的独一性、准确性和稳定性,是无可争议的。在这种认知前提下,从文化整合和视觉传达设计的角度去思考汉字的表现力量。 Chinese characters are the words that record Chinese, are a kind of language of the Chinese nation, and also the most widely used words in our country. The historicity and purity of Chinese characters in preserving distant memories of the early people have the irreplaceable value of other documents. The uniqueness, accuracy and stability of this type of writing and performance of Chinese culture are indisputable. Under the premise of this kind of cognition, think about the expression power of Chinese characters from the angle of cultural integration and visual communication design.