作为大众传媒,《垄上行》节目通过多种形式,帮助农民致富,大搞“精准扶贫”项目,受到了各级领导、广大观众、特别是农民朋友的一致好评。与此同时,节目与农民和农业发展实现了共赢,由此可见,《垄上行》对媒体“三农”节目的制作有重要的借鉴意义。 As a mass media, the program “Up on the Ridge” has helped farmers to become prosperous through various forms and has vigorously promoted the project of “precise poverty alleviation”. It has been well received by leaders at all levels, the general public and farmers in particular. In the meantime, a win-win situation has been achieved between the program and peasants and the development of agriculture. From this it can be seen that the “monopoly on the land” has an important reference to the production of the media “three rural” programs.