党的十七大提出,加强文化建设、提高国家文化软实力,兴起社会主义文化建设新高潮、推动社会主义文化大发展大繁荣。电视品牌影响力是国家软实力的重要组成部分。进入21世纪,传媒产业化、市场化浪潮的兴起加剧了我国电视媒体竞争的激烈态势。随着我国电视进入“品牌化”经营时代 The 17th CPC National Congress proposed to strengthen cultural construction and improve the country’s cultural soft power, raise a new upsurge of socialist cultural construction and promote the great prosperity and development of socialist culture. TV brand influence is an important part of the country’s soft power. In the 21st century, the industrialization of the media and the rise of the tide of marketization have intensified the fierce competition in the television media in our country. As China’s television into the “brand” era