菲亚电器公司的威伯先生在美国一个富饶的农业地区考察市场。 “为什么这些人不使用电器呢?”他经过一家管理良好的农家时问公司的推销员。 “他们一毛不拔,你无法卖给他们任何东西。此外,他们对推销员敲门的做法很恼火,我试过了,一点希望也没有。”推销员答道。 也许真的一点希望也没有,但威伯决定无论如何要尝试一下,因此他敲敲那家农舍的门。 Mr. Wilbur of Fiat Electric Corporation visited the market in a fertile agricultural area in the United States. “Why these people do not use electrical appliances?” He asked the company’s salesman when he passed a well-managed farmhouse. “They are stingy. You can’t sell them anything. In addition, they are very annoyed at the salesman’s knock on the door. I tried it, and there was no hope at all,” replied the salesman. Perhaps there was no hope at all, but Wilbur decided to try it anyway, so he knocked on the door of that farmhouse.