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在当今媒体生态环境中,处于夹缝中的地方城市台如何立足、实现进一步发展,成为一个重要的课题。扬州电视台积极探寻、应对转型,意识到文化是链接媒介与受众的根基,有效利用当地悠久、丰富的文化资源,打造了特色电视节目、特色频道,不仅呈现与传承了区域文化,也强调了区域内外的互动关联性,发挥了城市台在城市发展与文化传承中的重要作用。
In today’s media eco-environment, how to gain a foothold in local cities and cities to achieve further development has become an important issue. Yangzhou Television actively explored and dealt with the transition. Realizing that culture is the foundation of linking media and audiences, Yangzhou Television Station effectively utilized the long and rich local cultural resources to create distinctive TV programs and special channels that not only presented and inherited the regional culture, but also emphasized the regional The interaction between inside and outside has played an important role in urban development and cultural heritage of Taiwan.