信用是信用营销的风险源,这种带有激进色彩的营销模式是把双刃剑,既可推动企业业绩的跨越式提升,但是也容易给企业带来预料之内、预料之外的风险与不测,导致坏账、呆账的大量产生,影响企业现金流、资金链等的可持续性。本文在简略分析信用营销主要风险的基础上,提出了构建、优化风控体系的策略。 Credit is a risk source of credit marketing. This aggressive marketing model is a double-edged sword that can not only promote leaps and bounds in business performance, but also bring unexpected and unexpected risks to the business. Unexpected, leading to a large number of bad debts, bad debts, affecting the business cash flow, capital chain, such as the sustainability. Based on the brief analysis of the main risks of credit marketing, this paper puts forward the strategy of constructing and optimizing the risk control system.