名牌是企业的标志,标志着企业产品的质量可靠、服务周到、品质卓著;名牌又是企业的形象,是企业的实力,是企业最宝贵的无形资产。树立名牌形象其中有一种方法,就是通过依托供应链合作伙伴的名牌效应,提升本企业的品牌地位,尤其是那些产品不直接面向终端消费者的上游供应商,借助客户企业的名牌效应来提升自身的品牌地位,无疑是一种直接而有效的方 Brand name is a sign of the enterprise, marking the reliable quality of products, good service, good quality; brand name is the image of the enterprise, is the strength of the enterprise, is the most valuable intangible assets. One of the ways to establish a brand image is to enhance the brand position of the enterprise by relying on the brand name effect of the supply chain partners, especially those upstream suppliers whose products do not directly face the end consumers and promote themselves through the name brand effect of the client companies The brand status is undoubtedly a direct and effective side