特许经营并不能拯救一种不好的产品、形象或理念;特许经营系统也不能使特许者和加盟者逃避正常的经营风险:如货币贬值、强有力的竟争、经济滑坡等。特许者面临的挑战是如何将已证明可行的特许经营模式应用到经营活动中去,而不是简单地出售招牌和名声。 近年来,特许经营以其特有的魅力很快在国内发展起来,各行业的企业家们无不对特许经营的发展抱有一定程度的关注。当一些企业发现特许经营在低成本扩张方面特有的魔力时,便争先恐后地开始 Franchising does not save a bad product, image or idea; franchise systems also do not allow franchisees and franchisees to evade normal business risk: currency devaluations, strong competition, economic downturns, and so on. The challenge for franchisors is how to apply proven franchises to business activities rather than simply selling signs and fame. In recent years, franchising has rapidly developed in China with its unique charm. Entrepreneurs from all walks of life all have a certain degree of concern about the development of franchising. When some companies find the magic of franchising unique to low-cost expansion, they start scrambling to start