乡村旅游在目前的体验经济时代得到了蓬勃的发展。然而因为乡村旅游项目开发上的不真实使得乡村旅游的体验价值不足,降低了游客的旅游体验。本文从乡村旅游项目开发设计的角度切入乡村旅游真实性体验的研究,在市场调查的基础下,立足于旅游活动六要素,思考如何实现其真实性,以提高乡村旅游地的吸引力,维护乡村旅游地的可持续发展。 Rural tourism has been thriving in the current era of experiential economy. However, due to the unrealistic development of rural tourism projects, the experiential value of rural tourism is not enough, which reduces the tourists’ travel experience. Based on the market investigation, based on the six elements of tourism activities, this article studies how to realize the authenticity of rural tourism projects in order to improve the attractiveness of rural tourism destinations and maintain the rural tourism Sustainable development of tourist destinations.