“制造产品易,创造品牌难,而唤醒激活一个老品牌,则是难上加难。”作为品牌复兴的核心竞争策略之一,汾酒在央视的广告投放力度逐年加大,极大地鼓舞了经销商和消费者对品牌的信心,对于销售网络的恢复和重建起到了至关重要的作用。 “Creating a product is easy and creating a brand is harder, and it is even harder to wake up and activate an old brand.” As one of the core competitive strategies of brand rejuvenation, the advertising of Fenjiu in CCTV has been stepped up year by year, greatly encouraging the distribution Business and consumer confidence in the brand plays a crucial role in the recovery and rebuilding of the sales network.