本文从创意、语言应用、品牌定位三个角度,以我国主要旅游接待城市为主要对象对其旅游宣传口号的设计进行了分析,同时借鉴并分析了其他旅游城市及国外城市的旅游宣传口号。指出了我国现在旅游宣传口号设计中针对以上三方面存在的问题并提出了相应建议。 This article analyzes the design of tourism slogan from the perspectives of creativity, language application and brand positioning. It also draws lessons from tourism tourist slogans of other tourist cities and foreign cities. Points out the problems existing in the design of tourist slogans in our country for the above three aspects and puts forward corresponding suggestions.