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鸳鸯蝴蝶派能够在近代杂志界异军突起,成为都市休闲杂志的弄潮儿和领头者,并因此在中国传媒发展史、中国文学发展史上留下独特印记,与其在编辑理念和办刊实践方面对域外流行杂志的效仿借鉴关系密切。以域外流行杂志为样板,鸳鸯蝴蝶派确立了休闲娱乐的杂志功能观与文学观,将其读者定位为近代都市中新兴的市民阶层,并在营销手段、编排方式乃至文本内容上呈现出引领时代新潮的摩登风貌。
The Mandarin Duck Butterfly School has emerged as a marvelous leader and leader of urban leisure magazines in the modern magazines. As a result, it has left a unique imprint in the history of the development of Chinese media and the history of Chinese literature. Compared with its editorial philosophy and journal practice, Follow the example of imitation. Taking the extraterritorial popular magazine as a model, the Yuanyang Hudie School established functional and literary concepts of leisure and entertainment magazines, positioning its readers as a new citizen class in modern metropolis and leading the era in marketing means, layout and even text content Trendy modern style.