入世的到来加快了中国企业与国际经济接轨的步伐,塑造企业新形象,创建跨国公司,打造世界品牌已成为有志企业家的追求。实践证明,传统的公关人才已无法满足企业的需要,与国际接轨,企业公关迫切需要“新鲜血液”加盟。 The advent of accession to the WTO has accelerated the pace of convergence between Chinese enterprises and the international economy, shaped the new image of the enterprises, created multinational corporations and built the world’s brand names. It has become the pursuit of aspiring entrepreneurs. Practice has proved that the traditional public relations talents have been unable to meet the needs of enterprises, with international standards, corporate public relations urgent need “new blood” to join.