信托公司的经营核心依赖的是声誉机制,承销能力和资产管理能力建设以及两者之间的匹配协调是信托公司面临的长期课题,创新的内容也多与之有关托公司展业的基石和条件是投资者对信托公司的信任,因此,信托公司的经营核心依赖的是声誉机制,其声誉除了监管者评价之外,主要来自两个方面:一方面是承销能力或者资金获取能力建设中带来的社会声誉;另一方面是资产管理或者投资能力的提升中客户对信托公司的评价。这两个能力建设以及两者之间的匹配协调是信托公司 Trust companies rely on the core of the reputational mechanism, underwriting ability and asset management capabilities and the coordination between the two is a long-term task facing the trust company, innovation and content related to the cornerstone and conditions for the development of the company is Investors trust the trust company, therefore, the trust company’s operating core relies on the reputation mechanism, its reputation in addition to the supervisor’s evaluation, mainly from two aspects: one is the underwriting capacity or funding capacity brought about by the acquisition Social reputation; the other hand, asset management or investment ability of customers in trust to enhance the evaluation. Both capacity-building and the matching coordination between the two are trust companies