价格战是一场无声的战争,特别是在网上,几百万卖家,几乎每个品类的细分市场都会有竞争对手,加上早期的用户习惯早已养成,利用“淘”的心态,去买便宜货,导致卖家的竞争会非常激烈。这就迫使卖家利用各种手段寻找自己的价值点,去做差异化和个性化。利用价格段的分析,可以帮助卖家更好的完成差异化建设,更清晰的定位销售群体。商品价格管理是品类运营中的核心,主要是管控类目的价格段,来覆盖对应的 Price war is a silent war, especially in the online, millions of sellers, almost every category of the market segments will have competitors, coupled with the early user habits have long been developed, the use of “Amoy” mentality , To buy bargains, leading to the seller’s competition will be very intense. This forced the seller to use various means to find their own value, to do differentiation and personalization. The use of price segment analysis, can help sellers better differentiated construction, clearer positioning of sales groups. Commodity price management is the core of the category of operations, mainly to control the price segment of the category to cover the corresponding