记得看过一段电视广告,内容如下:亿万年前一座山峰上的巨石,经过阳光雨雪的长年侵蚀,崩裂成无数碎石汇入溪流。其中有一块不大不小的石头,先是随着流水翻滚、磕碰,逐渐被磨去了棱角,后来变成浑圆的卵石被冲到了岸边。又过了多少岁月,小溪边出现了一双洁白的赤脚,一个女人弯腰捡起了这颗卵石,凑到耳边深情地说了一句:“Hello,MOT0……”这则手机广告要传达的信息无疑是明确的:千锤百炼、浑然天成、朴实无华……摩托罗拉的产品不仅耐用,而且是大自然钟灵毓秀的结果,拥有超越人工设计的7术美感。然而,该广告的高明之处还在于,如果少了人类的偶然捡取,石头还是石头;如果人类不对着它说话,顽石就不会成为手机,充其量只是未经加工的原材料罢了。从材料何以成为艺术的角度讲,这则广告至少涉及三个重要因素:一是时间,二是机遇,三是眼光。无论是人工现 I remember reading a television commercial, as follows: Hundreds of millions of years ago a mountain boulder, after years of sun and rain erosion, cracked into numerous gravel into the stream. One of them is not small piece of stone, first with the water tumbling, bump, and gradually be ground to the edges and corners, and later rounded rounded pebbles was washed ashore. How many years have passed, a pair of white barefoot along the brook, a woman bent over to pick up the pebble, conscientiously said: “Hello, MOT0 ......” This mobile advertising To convey the message is undoubtedly clear: tempered, natural, plain ... ... Motorola’s products are not only durable, but also the result of natural beauty Chung-Yuk Yuk, with artificial beauty beyond the 7-art design. However, the highlight of the ad is that stone is still a stone if few human beings are picked by chance; if humans do not talk to it, the stone will not become a cell phone, at best only raw materials. From the point of view of the material becoming an art, this advertisement involves at least three important factors: one is the time, the other is the opportunity, and the other is the sight. Whether artificial or not