企业在展会上获得的信息,这些信息对企业有什么样的价值?应该如何利用?能为企业带来什么样的回报?此项调研希望探讨影响展会信息价值回报的关键变量以及相关变量之间的关系,从而帮助企业更好地搜集展会信息并利用展会信息。在展会结束60天后,调查小组开始搜集展会参与者获取的信息,并综合分析这些 What information does the company obtain at the show, what value does this information have for the company, how it should be used, and what kind of returns it can bring to the company? This survey hopes to explore the key variables that influence the value return of the exhibition and the relevant variables. Relationship, which helps companies to better collect exhibition information and use exhibition information. At the end of the exhibition 60 days later, the investigation team began to collect information obtained by participants in the exhibition and comprehensively analyzed these