企业并不缺数据。实际上,现在一般的大型企业都存储了200TB以上的数据,企业拥有绰绰有余的数据来了解谁在何时、何处、以何种方式购买了他们的产品。数据的新声音但是,现在消费者更希望企业能够了解他们为什么会买,或者为什么不买。这是因为,当企业能够了解客户消费行为背后的动机,就可以更好地为客户服务。 Enterprises do not lack data. In fact, today’s average large businesses have more than 200TB of data stored, and businesses have more than enough data to understand who is who, where and how they bought their products. New Voice for Data However, consumers now prefer businesses to understand why they buy or why not. This is because businesses can better serve their customers when they understand the motivations behind customer spending.