产品包装设计的地域性表达通过对地域文化中典型文化元素的强调,赋予了产品包装独特的艺术魅力与审美价值,能够推动地域文化的传承与发展、满足现代人的回归意识和寻根情节等文化心理需求,以及在日常生活审美化语境下人们的精神审美需求。产品包装中的地域性很普遍的存在,并且现在的作用越来越大,通过风俗习惯、地域文化等都体现在产品包装中,本文首先通过对产品包装中的地域特征的表现来阐述,然后分析我国包装设计的现状,我国地方特产包装中的地域性,并且通过对比中西方差异来深入研究,最后分析地域性特征在产品中的未来发展趋势,具有一定的理论和实际研究价值。 Regional expression of product packaging design through the emphasis on the typical cultural elements of regional culture, given the unique artistic charm and aesthetic value of product packaging, to promote the inheritance and development of regional culture, to meet the modern sense of return and root plot and other culture Psychological needs, as well as people’s spiritual aesthetic needs in the context of aesthetic appreciation of daily life. Product packaging in the regional very common existence, and now the role of more and more, through customs, regional culture are reflected in the product packaging, first of all, through the geographical representation of the product packaging to elaborate, and then Analysis of the status of China’s packaging design, regional specialties in China’s local specialty packaging, and by comparing the differences between China and the West to study in depth, and finally analyze the future development trend of regional characteristics in the product, with some theoretical and practical research value.