西方有句名言,叫“性格决定命运”。说的是一个人所具有的性格特征将极大程度地影响和决定他的前途、命运、个人发展。在心理学上,性格是指个人对现实的稳定的态度和习惯化了的行为方式。在公关事业发展中,性格魅力是公关人员必不可少的一种涉世能力。遍数当代成功的中国名人,我们在为其迷人的风采倾倒的同时,也不得不叹胺其所具有的巨大的性格魅力。这种魅力已成为其事业成功的制胜法宝之 There is a famous saying in the West, called “character determines fate ”. It is said that a person’s personality traits will greatly influence and determine his future, destiny and personal development. In psychology, personality refers to the individual’s steady attitude toward reality and habitual behavior. In the development of public relations, personality charisma is an essential ability of public relations personnel. The number of contemporary Chinese celebrities who have succeeded us in the past has to be reminded of the tremendous charisma that we have while we are pouring over for its fascinating charm. This charisma has become the magic weapon for the success of its business