美国国际邮政公司2010年发表的一份针对发达市场中35个邮政运营商的调查结果表明,近年来不论是优先邮件、名址商函或是无名址商函,都呈现负增长的趋势。这其中无法回避的一个原因就是,手机通信和互联网营销手段的迅速崛起给直邮产业带来的巨大冲击。这一趋势迫切要求邮政企业加快业务创新步伐,将自身实物信息传递的优势与互联网时代信息传递的便捷性有效融合,实现由传统直邮向电子化直邮转变。 According to a 2010 survey conducted by the U.S. International Postal Corporation against 35 postal operators in developed markets, it has shown a negative growth in recent years, whether it is a priority mail, a business address or a business address without an address. One of the reasons that this can not be avoided is that the rapid rise of mobile communications and Internet marketing tools has brought tremendous impact on the direct mail industry. This trend urgently requires postal enterprises to speed up the pace of business innovation and effectively integrate the advantages of their own physical information delivery with the convenience of information transmission in the Internet era so as to realize the change from traditional direct mail to electronic direct mail.