绿色消费观是人类谋求与大自然和谐相处而产生的新的消费价值观。一般来说 ,有什么样的消费价值观 ,就将产生什么样的生产供给 ,也就会引导出什么样的社会发展模式。因此 ,社会可持续发展最终依赖于大多数消费者的消费价值观。绿色消费观要求绝大多数消费者具有较高的环保意识 ,并据此指导自己的消费行为。所以 ,培育这种新型消费需求需要较长时间 ,通过文化道德的、经济的、企业的、政府政策的、法律的力量加以引导 The concept of green consumption is a new consumption value that mankind seeks to live in harmony with nature. In general, what kind of consumer values, what kind of production will produce supply, it will lead to what kind of social development model. Therefore, the sustainable development of society ultimately depends on the consumer value of most consumers. The concept of green consumption requires that the vast majority of consumers have a high awareness of environmental protection and accordingly guide their consumption behavior. Therefore, to cultivate this new type of consumer demand takes a long time to be guided by cultural ethical, economic, enterprise, government policies and laws