论文部分内容阅读
一位年销售额过亿的企业老板对我说,他认为厂商之间的关系,就像是一段现代商品社会里的传统婚姻。恋爱(洽谈合作)时,双方是情人眼里的西施,怎么看怎么美。一旦结婚(签约合作)后,产品畅销,商家有利可图,一切都OK!婚姻关系自然甜甜蜜蜜。可如果产品滞销,资金积压,各种各样的要求便接踵而来。厂家稍有不满,婚姻就会出现裂痕。时间一长,关系就会破裂,离婚也就成了必然。如此注解,细细想来,颇感精彩。如果厂商之间这种婚姻关系的说法能够成立的话,那么在一个推崇速
A business owner with billions of dollars in annual sales told me he thinks the relationship between vendors is like a traditional marriage in a modern commodity society. Love (to discuss cooperation), the two sides is the lover Xishi Shi, how to see how beautiful. Once married (contract cooperation), the best-selling products, businesses profitable, everything OK! The natural sweetness of marriage. But if the product is unsalable, capital backlog, a variety of requirements will come one after another. Slightly dissatisfied manufacturers, marriage will be rift. Over time, the relationship will burst, divorce has become inevitable. So annotated, think carefully, quite exciting. If this marriage between the manufacturers can be established, then in a respected speed