本文从《旅游心理学》的设置要求入手,分析了其课程特点,结合我国大部分高校在《旅游心理学》教学过程中出现的问题,并依据教学实践,提出了一些改善《旅游心理学》教学效果的建议。一、《旅游心理学》课程特点分析旅游心理学是普通高等院校旅游管理类专业本、专科学生必修的主干课程之一,并且在旅游管理类专业课程体系中处于重要地位。旅游心理学课程在国外产生于20世纪的70年代,而 This article starts from the setting requirements of “Tourism Psychology”, analyzes the characteristics of its curriculum, combines with the problems that most of the colleges and universities have encountered in the teaching process of “Tourism Psychology”, and puts forward some suggestions to improve “Tourism Psychology” Teaching effectiveness of the proposal. First, the characteristics of Tourism Psychology course analysis Tourism psychology is one of the main courses required by the tourism management specialty of ordinary colleges and universities, and is in an important position in the tourism management specialty course system. Travel psychology courses were produced abroad in the 1970s, and