数字营销的一个突出的好处就在于,媒体的多元化大大增加了企业与消费者之间的接触点,因此企业拥有了更多的机会来获知客户信息。但对于企业而言,这一转变并非简单地让消费者可以在触摸屏上点击促销信息而已,它意味着企业必须重新定义营销和品牌的内涵和范围,以全新的方式来接受企业与消费者之间的关系的改变——这就要求企业向消费者开放更多原本属于内部的环节,让他们可以评头论足或随意选择,而且对于他们的反馈信息企业必须做出相应的反应。 One of the salient benefits of digital marketing is that the diversification of the media has greatly increased the point of contact between the business and the consumer and therefore the business has more opportunities to learn about customer information. But for businesses, this shift is not simply about enabling consumers to click on promotional information on the touch screen. It means businesses must redefine the reach and reach of marketing and branding to embrace new ways of engaging businesses and consumers Changes in the relationship between - which requires businesses to open up more to consumers originally part of the internal, so that they can comment on the foot or arbitrary choice, but also for their feedback information companies have to respond accordingly.