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互联网的迅速发展使得网络媒体成为广大受众获知奥运新闻、了解奥运会的重要窗口,而门户网站更以其信息传递的及时性、综合性、多样性成为众多网民的首选。北京奥运会期间,门户网站积极承担起了主流媒体的作用,为用户带来了前所未有的视听和资讯体验。本文以新浪、网易、搜狐、腾讯四大门户网站为样本,对门户网站奥运报道进行分析考察,总结和剖析了四大门户网站在北京奥运会期间的报道特色,并指出了它们在奥运报道中呈现出的问题,为门户网站改进报道策略提出建议。
The rapid development of the Internet has made the online media an Olympic audience and an important window for understanding the Olympic Games. However, the portal website has become the first choice of many Internet users with the promptness, comprehensiveness and diversity of information transmission. During the Beijing Olympic Games, the portal actively assumed the role of mainstream media, bringing unprecedented visual and information experience to users. This article takes Sina, Netease, Sohu, Tencent four portals as a sample, analyzes and examines the portal Olympic report, summarizes and analyzes the four portals in the Beijing Olympic Games reporting characteristics, and pointed out that they appear in the Olympic report Out of the question, for the portal to improve the reporting strategy to make recommendations.