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随着手机智能化的普及,以手机为终端的营销方式不断扩大,使二维码的使用更加普遍化。首先现在二维码作为一种推广、宣传品牌的形式,已经逐渐演变为一种品牌识别系统中的视觉符号;其次笔者认为二维码已经可以成为品牌的电子标志,是品牌标志在电子商务下的延伸;再次根据美国人本主义心理学家马斯洛将人的需要分为生理的、安全的、归属的、尊重的和自我实现的需要五个层次,随着物质生活的提高,消费者已经从物质性需求逐渐转向精神需求、审美需求,所以品牌识别系统的黑白二维码设计已经不能满足消费者和品牌的需求,迫切需要设计者改变这种现状。
With the popularization of smart phones, the marketing methods based on mobile phones are constantly expanding, making the use of two-dimensional codes more universal. First of all, now the two-dimensional code as a promotion, publicity brand in the form, has gradually evolved into a visual sign in the brand recognition system; secondly, I think the two-dimensional code has become the brand’s electronic logo is the brand logo in e-commerce Again according to American humanist psychologist Maslow will human needs are divided into physical, safe, attribution, respect and self-realization needs five levels, with the improvement of material life, consumers Has gradually shifted from the material needs to the spiritual needs and the aesthetic needs. Therefore, the black and white two-dimensional code design of the brand recognition system can no longer meet the needs of consumers and brands, and designers are urgently required to change the status quo.