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本文首先阐述了当前新媒体更加广泛地渗入人类社会生活、新媒体发展进入“大数据”时代、移动互联网将进一步改变新媒体的发展态势等发展趋势,从全球新媒体变迁格局中崛起的中国新媒体、新媒体成为与生活深度融合、促进中国社会全面升级的引擎、从跨行业向全产业广度渗透的新经济驱动要素、积极的新媒体传播策略成为“净化”中国政治生态的助推器、治理与融合中的“新”传播生态等方面分析了全球新媒体发展背景对我国新媒体发展的不同影响,以期产生较强的理论及实践指导价值。
This article first elaborates the current new media more infiltration into human social life, the development of new media into “big data ” era, the mobile Internet will further change the development trend of new media and other trends, the global rise of the new media changes in the pattern China’s new media and new media have become the engines of new economy that infiltrate the entire industry from cross-sectoral industries to new ones that are deeply integrated with life and promote the overall upgrading of Chinese society. The active new media dissemination strategy has become the “clean-up” of China’s political ecology Boosters, “new” communication ecology in governance and integration, and analyzed the different impacts of the global new media development on the development of new media in China in the hope of generating strong theoretical and practical guidance values.