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当今户外广告的创新,主要体现在四个维度上:户外媒介载体的创新,环境媒体的创新,不同媒体的融合创新,以及媒体投放与活动结合的创新。户外广告是历史最久远的广告形式,然而户外广告这种传统媒体在近年来的跨越式创新使其不时被冠以“新媒体”之美名,这些创新的户外广告媒体形式主要受到两方面的驱动,一方面是新材料、新技术在户外广告领域里的应用;另一方面则是源于客户在信息极度发达的传播空间里永无止境的标新立异之需求。
The innovations of outdoor advertising today are mainly reflected in four dimensions: the innovation of outdoor media carrier, the innovation of environmental media, the integration and innovation of different media, and the combination of media delivery and activity. Outdoor advertising is the oldest form of advertising, however, the traditional media of outdoor advertising in recent years by leaps and bounds to make it from time to time by the “new media” reputation, these innovative outdoor advertising media mainly by two aspects Driven, on the one hand the application of new materials and new technologies in the field of outdoor advertising; on the other hand, the demand from customers for endless innovation in the extremely developed information space.