对旅游产业核心竞争力内涵分析的基础上论证了文脉与区域旅游产业核心竞争力的关系,提出了以文脉为“筋骨”贯穿到区域旅游产业发展的全过程,挖掘优势文脉来提炼开发旅游产品、塑造区域旅游形象、为旅游核心企业营造社会经济文化氛围是区域旅游产业核心竞争力培育和提升的关键。 Based on the analysis of the connotation of the core competitiveness of tourism industry, this paper demonstrates the relationship between the context and the core competitiveness of the regional tourism industry, and puts forward the whole process of developing the regional tourism industry with the context of “bones and muscles” To refine the development of tourism products, shape the regional tourism image, and create the socio-economic and cultural atmosphere for the core tourism enterprises is the key to cultivate and enhance the core competitiveness of the regional tourism industry.