“xx体”这种网络流行语的出现是语言的表现风格和个人风格的凸显,笔者拟从认知语言学的研究范式和路径探讨网络流行语“xx体”这一语言现象所蕴含的认知要素,强调接受者在语言风格形成中的重要作用。“xx体”的流行与传播反映了网络媒介对于修辞方式和修辞能力的传递功能。 “xx body ” This kind of network buzz appears as the expression style of language and the highlight of personal style. The author intends to explore the linguistic phenomenon of network buzzword “xx body ” from the research paradigm and path of cognitive linguistics Implicated by the cognitive elements, emphasizing the recipient’s important role in the formation of language style. The prevalence and dissemination of the “xx body” reflects the network media’s rhetorical and rhetorical capabilities.