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2003年中国经济一支独秀,继续保持了8%以上的增长速度,但国际上,汇率干涉、反倾销冲突、伊拉克战争、恐怖与安全等问题,国内的政府换届、新政策出台、“非典”爆发、日军遗留毒气事件、洪灾地震、载人航天、股市低迷等问题无不直接或间接地影响着中国企业的生存环境和营销操作。营销人在这极富挑战的一年里,运用自己特有的智慧和才干,描绘出了2003年中国十大营销走势。
In 2003, China's economy was the only one with outstanding performance and maintained a growth rate of more than 8%. However, on the international arena, such problems as exchange rate intervention, anti-dumping conflicts, the war in Iraq, terrorism and security, domestic government renewal and new policies were introduced. "The outbreak of the Japanese military legacy of gas, floods and earthquakes, manned space flight, stock market downturn and other issues all directly or indirectly affect the living environment of Chinese enterprises and marketing operations. Marketing people in this very challenging year, using their own unique wisdom and talent, depicting the top ten marketing trends in China in 2003.