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随着全球经济的快速发展及客户需求的不断变化,企业之间的竞争也变得日益激烈,若想适应激烈的竞争环境,在动荡的市场中保持可持续发展的动力,企业就必须要有高效、灵活、富有创新精神的市场营销组织。而提高企业市场营销管理水平,是为了更好地实现企业目标,建立并保持企业与市场之间互惠互利的交换关系,从而对计划方案进行设计、分析、执行及控制。良好的企业营销战略可以根据市场行情及时调整营销策略,从而充分利用对企业发展有利的条件,有效避免不利因素的干扰,确保营销战略的高效实施,促进企业市场营销管理水平的有效提升。
With the rapid development of the global economy and the ever-changing needs of customers, the competition between enterprises has become increasingly fierce. If we are to adapt ourselves to the fierce competitive environment and maintain the momentum of sustainable development in turbulent markets, enterprises must have Efficient, flexible and innovative marketing organization. The improvement of enterprise marketing management level is to better achieve business goals, establish and maintain mutually beneficial business and market exchange relations, so as to plan the program design, analysis, implementation and control. Good corporate marketing strategy can be based on market conditions in a timely manner to adjust marketing strategies to take full advantage of the favorable conditions for the development of enterprises and effectively avoid the interference of unfavorable factors to ensure the efficient implementation of marketing strategies to promote effective management of enterprise marketing level.