从电视媒体诞生至今,新闻播报含量一直占据重大份额,成为受众了解国内外大事的首选媒体。但近年来,面对新媒体的冲击,电视新闻采编的行业环境发生了显著变化。那么,电视新闻采编应该如何去应对新媒体带来的挑战,全面提高自身的竞争力,在激烈的媒体争中永操胜券呢?本文认为,电视新闻采编要加强与新媒体的融合互动,通过更加新颖活泼的视角和丰富多彩的形式吸引受众,方能变挑战为机遇,化问题为活力,不断展现自身优势,不断赢取新的发展。 Since the birth of the television media so far, the news broadcast content has always occupied a significant share of the audience to become known as the media of choice for major events at home and abroad. However, in recent years, in the face of the impact of new media, there has been a remarkable change in the industry environment for video news gathering and editing. How to deal with the challenges posed by the new media, how to improve its own competitiveness in an all-round way, and how to win the victorious coupons in the fierce media competition .This paper argues that it is necessary to strengthen the integration and interaction with the new media More innovative and lively perspective and rich and colorful forms to attract the audience, we can change our challenges to opportunities and turn issues into vitality. We will continue to demonstrate our own advantages and continuously win new developments.