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媒体融合是当下新闻传播界的热门话题。报刊杂志、广播电视、微博微信等都在设置专门议题,为融合发展找寻理想路径。创造性地落实《关于推动传统媒体和新兴媒体融合发展的指导意见》,需要群策群力,共享智慧。广电行业在媒体融合上原本是有前瞻性的。十年前商业视频网站风生水起之时,广电媒体就启动了网络视频业务及IP电视、手机电视集成播控平台建设,之后又开办了网络广播电视台。这些举措为广播电视融合新兴媒体发挥了积极作用,积累了宝贵经
Media convergence is a hot topic in the current news media. Newspapers and magazines, radio and television, weibo WeChat and so on are all setting special topics to find the ideal path for integration and development. To creatively implement the Guiding Opinions on Promoting the Integration and Development of Traditional and New Media needs to work together and share wisdom. Radio and television industry in the media integration was originally forward-looking. Ten years ago, when the commercial video site was flourishing, the broadcasting media started the construction of the network video service and IPTV and mobile TV integrated broadcast control platform, and later launched the network radio and television station. These initiatives have played a positive role in integrating radio and television with emerging media and have accumulated valuable experience