“特许经营实务”是连锁经营管理专业的核心课程之一。在分析了此课程教学现状的基础上,基于项目导入和任务驱动,对“特许经营实务”课堂教学改革进行探索和实践,介绍了课程设计思路、课程项目具体设计和任务设计实例。针对教学改革过程中存在的问题和实现的教学效果,进行总结反思。 “Franchise practice ” is one of the core courses of the chain management professional. Based on the analysis of the present teaching situation of this course, based on the introduction of projects and task-driven, this paper explores and practices the classroom teaching reform of “franchising practice ”, introduces the curriculum design train of thought, the concrete design of the course project and the task design examples. In view of the problems existing in the process of teaching reform and the effect of teaching, summarize and reflect on it.