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当今社会是科学技术迅猛发展的时代,新材料,新技术层出不穷,为提升全行业广告创意设计,表现制作的水平,行业组织可以创造各种形式,组织各类活动进行推广指导。通过对“四新”技术的推广还可带动一批为广告公司服务的制作公司,材料供应等细分市场的发展,推动整个广告业向广告公司专业化、广告经营细分化,广告媒体标准化方向发展,切实提高广告业的整体素质,促使广告市场结构趋于成熟,广告市场竞争趋于合理。
Today’s society is an era of rapid development of science and technology. New materials and new technologies emerge in endlessly. To enhance the creative design and performance of the entire industry, industry organizations can create various forms and organize various activities to promote and guide them. Through the promotion of “Four new” technologies, it can also drive the development of a number of production companies, material supply and other market segments serving advertising agencies, and promote the professionalization of the entire advertising industry to advertising companies, the breakdown of advertising businesses and the advertising Media standardization direction, and effectively improve the overall quality of the advertising industry, prompting the advertising market structure tends to mature, the advertising market competition tends to be reasonable.