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随着上世纪90年代中国改革开放的深入,人们对居住环境舒适的需求越加强烈,为木地板行业提供了广阔的市场。经历了20多年的发展,木地板行业已经形成了一种以大型展厅为依托,多种产品的展示为主体,消费者选购为最终行为的营销模式。然而,随着企业以产品生产模式转向消费者需求模式的转变,与消费者的互动,让消费者得到更加体贴的服务,获得更多的附加价值,越加的成为营销过程的重要环节。本文浅谈了AR技术技术在木地板行业中的应用,分析了其使用前景。
With the deepening of China’s reform and opening up in the 1990s, the demand for comfortable living environment has been strengthened, which has provided a vast market for the wood flooring industry. After more than 20 years of development, wood flooring industry has formed a large exhibition hall as the basis for a variety of products as the main display, consumer choice for the ultimate behavior of the marketing model. However, as enterprises shift from product-production mode to consumer demand mode, the interaction with consumers and the consumers with more considerate service and more added value become more and more important aspects of the marketing process. This article talked about the application of AR technology in the wood flooring industry, and analyzed its prospects for use.