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电视文化的品牌,是指在特定区域内,以自身的传播特色产生了持续、良好的传播效应的电视文化。这一内涵既反映出品牌经营的动态性过程特质(自身的传播特质),又呈现出品牌经营的目的指标(持续、良好的传播效应);既概括了品牌电视文化的功能性价值,又容括了其功能性价值之外的附加价值。
The brand of TV culture refers to the television culture which produces continuous and good communication effect in its own communication characteristics in a specific area. This connotation not only reflects the dynamics of the brand management process (its own transmission characteristics), but also presents the purpose of brand management indicators (sustained, good communication effect); both summarizes the brand value of TV culture, Including the added value beyond its functional value.