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1.研究背景在当今经济全球化的背景下,世界的经济格局正在发生着巨大的变革,伴随着我国加入WTO带来的机遇,市场竞争的变化和发展,企业之间的竞争也愈演愈烈。中国经济发展与改革的步伐必须快速适应这一竞争环境,中国企业更加深刻地感受到环境变化所带来的巨大市场竞压力。企业竞争在全球市场中变得更加激烈和残酷。从微观层面看,市场需求、技术、竞争、供应商以及政府政策都是不确定性的可能来源。表现为竞争者的增多、竞争手段的多样、竞争
1. Research Background Under the background of economic globalization, the world economy is undergoing tremendous changes. With the opportunities brought by China’s accession to the WTO and the changes and developments in market competition, the competition among enterprises is also intensified. The pace of China’s economic development and reform must rapidly adapt to this competitive environment. Chinese enterprises are feeling more deeply the enormous market pressure brought about by environmental changes. Business competition in the global market has become more intense and cruel. At the micro level, market demand, technology, competition, suppliers and government policies are all possible sources of uncertainty. The performance of competitors increased, the diversity of competitive means, competition