教育教学的改革,无论采取什么样的电教手段,必须把学生的参与意识作为前提,从而把教师的要求转化为学生的内在要求,将教学目标转化为学生学习的内驱力,自始至终处于主体地位,真正成为学习的主人,才能提高教学效果。一、利用电视广告,激发兴趣,培养参与热情电视广告已成为我们经 The reform of education and teaching, no matter what kind of audio-visual teaching methods are adopted, must take the student’s consciousness of participation as a prerequisite, thus transforming the requirements of the teachers into the students’ internal requirements, translating the teaching goals into the internal driving forces of the students’ learning, and being in a dominant position from beginning to end. It truly becomes the master of learning to improve teaching effectiveness. First, the use of television advertising, stimulate interest, foster participation in passionate television advertising has become our