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在过去的播音主持节目中,受众文化层次普遍偏低、整体素质不高,对主持人的要求是在传递信息时尽可能地使用直观、简单、易懂的口语化语言,以易于观众接受。在语言表述上配合节目的需要,话语不是越多越好,关键要说到“点子”上。而如今随着媒体技术和新闻理念的不断发展和受众审美水平的提升,播音主持人作为一种客观存在的大众传播活动的主体理应做到有感而发、有动于衷。本文主要就播音主持中的情感把握问题进行深入研究,以达到主持人正确表达与准确理解的统一、思想情感与语言技巧的统一、节目内容与表现形式的统一。
In the past, radio and television host program, the audience generally low level of culture, the overall quality is not high, the host’s request is to use as much as possible in the transmission of information intuitive, simple and easy to understand colloquial language, easy for the audience to accept. In the language of the show with the needs of the program, the words are not as good as possible, the key to “idea ” on. Nowadays, with the constant development of the media technology and news concept and the improvement of the audience’s aesthetic level, the broadcast host should be able to feel and act as the main body of an objective mass communication activity. This article mainly studies the emotion grasping in the broadcast host in order to reach the unity of the correct expression and accurate understanding of the host, the unification of the emotion and language skills, the unification of the program content and the expression form.