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双11的狂欢已经过去一段时间,但“571亿”这个天文数字依然被反复说起。在很多人看来,这是线上网络购物对线下零售的巨大胜利。但从另外一个角度看,中国传统渠道电商发展到现在的阿里、京东两家独大,传统企业触电大多血流成河,“571亿”盛景背后的电商生态其实已经严重不健康。传统电商并没有解决行业痛点中国电商在过去十几年取得了辉煌成绩,其中一个很重要的原因是当电商来临时中国线下零售还没充分成长,加上电商的低价刺激,线上可
It has been some time since the double 11 carnival, but the “57.1 billion” astronomical figure is still being repeatedly said. For many people, this is a huge win for offline retail over online shopping. However, from another point of view, the development of China’s traditional channel e-commerce is now dominated by Ali and Jingdong. The majority of the traditional enterprises have been experiencing electric shocks. In fact, the e-commerce ecosystem behind the “57.1 billion” grand scene has become seriously unhealthy. Traditional e-commerce does not solve the pain of the industry China’s e-commerce business over the past decade has made brilliant achievements, one of the very important reason is that when the electricity supplier comes, China’s offline retail growth has not yet fully, coupled with the low price of electricity suppliers to stimulate Online